Cara Delevingne has joined the Rimmel London family as a brand ambassador, further proving that her modelling days are far from over.
“I’m honoured to be working with Rimmel London. It’s the first make-up brand I was introduced to as a teenager. I’m a London girl through and through and Rimmel London truly captures and represents the city’s edgy, cosmopolitan beauty styles,” Delevingne said.
Last month the 23-year-old hit back against accusations that she had given up modelling to focus on acting, after she was revealed as Saint Laurent’s autumn/winter 2016 campaign star. Yves Saint Laurent Beauty has also confirmed that Delevingne remaisn the face of all of its 2016 make-up campaigns.
“Can we just set the record straight… I never said I was quitting modelling,” she tweeted, revealing that her approach to work has changed for the better since she first gained media attention as a catwalk model. “I am so lucky for the work I get to do but I used to work to try and escape and just ended up completely exhausting myself.”
This new partnership will see Delevingne star in several campaigns in coming months. She follows in the footsteps of her fellow Brit friends Georgia May Jagger and Kate Moss, who have both starred in campaigns for the brand.
“Cara Delevingne’s striking look and unique sense of style mean she’s the personification of Rimmel London cool. With her prodigious talents and fearless spirit, she’s a true inspiration to young women everywhere,” said Montse Passolas, vice president of global marketing at Rimmel London. “Cara also has a huge online presence and social media following, through which Rimmel London can reach out and talk to our core consumers. She is an iconic British ambassador and a fantastic partner for the brand.”